The Story Behind SPARK

SPARK was built from a simple idea: studio owners deserve a better way to grow their teams, train their staff, and strengthen their competition programs. After decades of running one of the most recognized studios in the country, Edith saw firsthand how the right systems, and the right people, can completely transform a program. SPARK gives studio owners the training, tools, and real-world strategies to create a culture they’re proud of.

Built from Real Studio Experience

SPARK isn’t just theory—it’s the exact system Edith uses to lead her own nationally recognized studio.

Designed to Strengthen Your Programs

We help you strengthen your people, sharpen your processes, and grow the program you've always wanted.

Edith Montoya: Helping Studio Owners Lead with Purpose and Passion

I’m Edith Montoya, and after 37 years of navigating the ups and downs of the competitive dance world, I’ve learned what it takes to build successful teams.

I know what setbacks feel like. I’ve rebuilt my dance program three times, and have experienced every struggle you could possibly imagine. I also know what it’s like to rise from those ashes, and take my team to the very top. I’m intimately aware of the challenges you’re up against and have designed this course to help you overcome them to achieve the success I know is possible. If I can do it, you can too. Let’s turn those struggles into wins!